Strategic Web Design VA

Get more website traffic, leads, and sales.

Get more website traffic, leads, and sales.

We build high-converting websites that get more traffic, leads, and sales for small businesses, startups, and organizations.

Get this FREE Strategy Guide to help you in your business:

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Google Rating
5.0
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Featured in
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Strategic Design Outcomes

Great return on investment

Here are some of the positive outcomes we've seen with our clients.

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3.7x
Increase in organic traffic
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3x
Increase in monthly leads
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2.3x
Increase in monthly sales
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74.9
%
Increase in monthly profit
The Benefits of Strategic web Design

Impacts of a strategic web design

It's not the website that businesses want; it's the outcome. Our strategic web design services revolve around the ideal outcome of your new website.

Getting leads - Varona Designs
Website traffic Icon - Varona DesignsGet more traffic Icon - Varona Designs

Increase website traffic

Get more traffic
Get more traffic

An optimized website is easier to find and will get more traffic from Google and other search engines.

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Get more leads

Get more leads

A well-crafted website appears more trustworthy, making it easier for your target customers to inquire about your products and services.

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Close more sales

Close more sales

A user-centric website quickly provides information your target customers need to make buying decisions.

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Get more customers

Responsive websites are accessible to more customers who use different devices and have disabilities.

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Get more customer loyalty

Trustworthy brands are likable and easier to remember, making your customers more loyal to you.

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Attract more talent

A purpose-driven website will make attracting incredibly talented people who want to join you in your mission easier.

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Pass compliance & regulations

Specific legislation requires certain industry websites to comply, and your business could be breaking the law if your website is not done properly.

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Save precious time

An effective Content Management System (CMS) will save time managing your website and give you more time running your business.

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Reduce your cost

Increasing your website's effectiveness in communicating value reduces your cost of acquiring new customers.

Chef Selma Ely - Varona Designs
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Earl expertly navigated me through the intricacies of design concepts and strategies, providing clear explanations and actionable advice every step of the way.
Chef Selma Ely - Varona Designs
Selma Ely
Chef & Owner
Selma Cooks
OUR WEB DESIGN PROCESS

Not all websites are created equal

Your business is unique and faces different challenges, limitations, and goals. Our process allows us to find the best strategy and design to give you the best outcomes.

PHASE 1
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Strategy

Strategy
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Prospect Research & Analysis
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Competitor & Keyword Research
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Market Opportunity Analysis
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Conversion Strategy
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User Persona Design
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User Engagement Strategy
PHASE 2
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Web Design

Web Design
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Information Architecture
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Brand Elements Design
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Content Strategy
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User Interface Design
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User Interaction Design
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User Experience Design
PHASE 3
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App Integration

Application Integration
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Google Analytics
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Google Business Profile
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Google Search Console
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Customer Relations Management
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Website Email & Form
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Appointment Scheduling
PHASE 4
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Web Development

Web Development
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Web Hosting & Domain
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Web Development
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Search Engine Optimization
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Website Maintenance
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Monthly Progress Report
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Marketing Support
Client Testimonials

What our clients say about us

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helped us achieve our goals
Earl is trustworthy, and has a great personality, making him a pleasure to work with...
Linda Johannessen - CEO & Founder at YayImages, Technology Startup Industry

Linda Laegreid Johannessen

CEO & Founder
YayImages
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a true asset to any company
Earl's attention to detail and willingness to go the extra mile in making sure the job is done correctly...
Marcia Degnan - Creative Director & CEO at Vivid Creative, LLC, Marketing Agency Industry

Marcia Degnan

Creative Director & CEO
Vivid Creative, LLC
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We absolutely loved working with Earl!
We have received so many compliments from our current clients about their experience on our new website. Best of all, we have so many more NEW clients now finding us and loving what they see.
Annie Mathis

Annie Mathis

Co-owner & Music Teacher
Potomac Music
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he provides excellent advice
Earl is a wonderful designer who has allowed our company to 'punch above our weight in the design and usability of our website...
Gennifer Chenault - Content Marketing Strategist at SOC Telemed, Healthcare Industry

Gennifer Chenault

Content Marketing Strategist
SOC Telemed
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Earl is extremely knowledgeable
Earl is extremely knowledgeable, he helps your business think of its most important resource, its customers! From website design and UX optimization, to well thought SEO and website traffic solutions, Earl has it covered.
Christopher Shipe - Varona Designs

Christopher Shipe

Social Media Specialist
Shipe LLC
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effective and elegant designs
Earl's designs are effective and elegant and he’s always thinking about the user...
Hino Banzon - Software Developer at MTRO App, Technology Startup Industry

Hino Banzon

Software Developer
MTRO App
Strategic Web Design Case Studies

Featured Projects

We've designed websites for many different industries and sizes. Here are some case studies we've developed that showcase the value of an effective website strategy and user experience design.

Restaurant Website Design Case Study

The website design case study for a restaurant in Tallahassee, Florida.
22.37
%
Click-thru-rate
64.68
%
Average engagement rate
2.5k
First-month new users
Leon's at Lake Ella Restaurant website design - Varona Designs

Music Lesson Studio Website Design Case Study

The website redesign case study for a music lesson studio in Lorton, Virginia.
7.4
%
Visitor-to-lead conversion rate
68.5
%
Lead-to-customer conversion rate
74.9
%
First-year gross earnings increase
Potomac Music website design - Varona Designs

Private Chef Website Design Case Study

The website redesign case study for a professional chef in Tallahassee, Florida.
80
%
Lead-to-customer Conversion Rate
2.9x
Website Traffic Increase
2.7x
Monthly Leads Increase
Chef Leon C Brunson website design - Varona Designs

Featured Brand Experiences

Embassy of the Republic of Guyana logo - Varona Designs
GChess logo - Varona Designs
Department of Education logo - Varona Designs
The Basilica logo - Varona Designs
Montgomery County Fire & Rescue logo - Varona Designs
Holy Spirit Preparatory School logo - Varona Designs
7 Strategic Ways to Double Website Leads in 60 Days Strategy Guide - Varona Designs

Free Web Design Strategy Guide

7 Strategic Ways to Double Your Website Leads in 60 Days.

Learn several ways you can use web strategy to increase the effectiveness of your website and significantly grow your business.

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Attract more prospects

Attract more highly qualified prospects.

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Convert more leads

Convert more high-quality leads.

How to get started

Interested in working with us?

We don't work with just anyone. We want to ensure we can help you and your business succeed before we can offer our services. Our goal is to build long-term relationships with our clients and continuously provide them with value.

Step 1
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Book a strategy call

Let's schedule a strategy call to learn how to help your business succeed and if we're a good fit for you.

Step 2
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Get a proposal

If we're a good fit for your project, we'll offer you a proposal with the estimated investment, timeframe, and scope. Doing so will help you choose what's best for your business.

Step 3
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Accept the proposal

We'll construct the project contract with detailed information and scheduled scope and milestones if you accept our proposal. The project starts after we sign the contract.